No more sharing Netflix passwords with your family, friends and even exes, because the company is officially starting to crack down on the practice.
During its earning results report today, Netflix announced that their plan to stop Netflix password sharing will be rolled out more widely.
In a move to “monetize account sharing”, which means making you pay more if more people use your account, Netflix will probably make people pay extra to buy additional “homes”.
The company has tested this option in Chile, Costa Rica and Peru, where, whenever it detected users possibly sharing their Netflix password, it prompted them to pay extra for a sub account.
As The Verge reports, Netflix also tried making people buy additional “homes” for the accounts that aren’t in the subscriber’s primary household. That feature was tested in Argentina, El Salvador, Guatemala, Honduras and the Dominican Republic.
Since Netflix recently launched a Profile Transfer tool that lets you move your viewing history, My List and other settings to a new account, it’s clear that Netflix password sharing days are soon to end.
According to the company’s latest financials, Netflix hopes to attract 4.5 million subscribers by the end of the year thanks to their new Netflix with ads plan, which starts at $6.99.