Nintendo Releases Statement On Profit Margin of Nintendo Switch (OLED Model)

By M. Kang

Posted on July 19, 2021

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Nintendo has made a rare public statement, denying recent reporting on the Nintendo Switch (OLED Model).

On one of Nintendo’s official Twitter accounts, Nintendo made the following statement: “A news report on July 15, 2021(JST) claimed that the profit margin of the Nintendo Switch (OLED Model) would increase compared to the Nintendo Switch. To ensure correct understanding among out investors and customers, we want to make clear that the claim is incorrect.”

This statement is almost clearly in response to Bloomberg reporting that the enhancements to the Switch OLED only cost around $10, meaning the company would bring in $40 more based on the higher price. The statement implies that the profit margin would remain the same, but the company did not elaborate on how much the revisions actually cost.

We also want to clarify that we just announced that Nintendo Switch(OLED Model) will launch in October, 2021, and have no plans for launching any other model at this time. (2/2)
— 任天堂株式会社（企業広報・IR） (@NintendoCoLtd) July 19, 2021

The statement continues, “We also want to clarify that we just announced that Nintendo Switch(OLED Model) will launch in October, 2021, and have no plans for launching any other model at this time.”

This second statement is typical marketing rhetoric and does not really say much. Right before the Switch OLED announcement, the company was making similar rhetorical moves.